First, bright and lively color style
The importance of color choice
Color is the first element of a fried chicken shop’s appearance to attract customers. Bright colors can give a strong visual impact and attract the attention of passers-by. For example, use a warm color scheme, such as bright yellow, orange, etc. These two colors are a kind of color that can arouse people’s appetite. Let customers outside the store can feel the enthusiasm and delicious food in the fried chicken store. These bright colors can also stand out on the street or in a commercial area. When people walk in front of a row of shops, the brightly colored fried chicken shop is easier to spot. Moreover, the psychological suggestion of color will also affect the customer’s decision. Make them more likely to walk into a store that looks vibrant and happy.
Color matching skills
Two – or three-color combinations can be used to enhance the visual effect. For example, pair yellow with red. Create a lively, delicious atmosphere. Or yellow with black, black lines or trim can be used as an accent color. Highlight the outline and important elements of the store to make the overall appearance more refined. At the same time, pay attention to the proportion of colors, to avoid a certain color is too prominent and lead to visual imbalance.
Second, attractive signboard design
Content of the signboard
The sign is an important sign of the fried chicken shop, first of all, the name of the shop on the sign should be concise and easy to remember. The name should be able to directly or indirectly reflect the characteristics of the fried chicken restaurant. At the same time, the sign can also highlight the store’s signature products or special flavors. So that customers can have a preliminary understanding of the products in the store at the first glance when they see the sign.
Signboard form
Signs can take many forms. Illuminated signs are a very effective way to attract customers, especially at night. Neon signs can create a retro or fashionable atmosphere and are designed according to the style of the store. In addition, the three-dimensional sign is also attractive, which can be protruded from the facade of the store. Increase the three-dimensional sense and presence of the sign, so that customers can see the sign from different angles.
Third, transparent store display
A clear glass window
Installing large areas of clear vitrines is a good option. Customers can see through the glass inside the store. Such as clean and tidy dining environment, busy kitchen staff to make fried chicken process. This transparency increases customers’ trust that the store’s food preparation process is open and transparent. Also, seeing other customers in the store happily enjoying the fried chicken. It will also stimulate the appetite and curiosity of passers-by, attracting them to enter the store.
The contents of window display
Some attractive displays can be made in the window. For example, put some exquisite fried chicken models and light them up to make the fried chicken look more attractive. You can also show some drinks and snacks that go with the fried chicken. Such as cold coke, French fries, etc., to show the complete set meal combination. Let customers outside the store can imagine the beautiful scene of dining in the store.
Fourth, the setting of outdoor leisure areas
The attraction of leisure areas
If store space allows, an outdoor recreation area would be welcome. Some small tables and chairs can be placed, decorated with umbrellas or flower shelves. This area provides customers with a space to enjoy fried chicken outdoors. Especially when the weather is nice, customers prefer to sit outside. Moreover, outdoor recreation areas can also be used as part of the store’s exterior, adding to the overall appeal of the store.
Style design of leisure area
The style of the outdoor leisure area should be coordinated with the overall style of the store. If it is a modern and simple style of fried chicken shop, the tables and chairs can choose a modern metal material and simple line design. If it is a rustic shop, the tables and chairs can be made of wood. Put some potted plants around, such as succulents, small daisies, etc. Create a natural, warm atmosphere. At the same time, pay attention to the cleaning and maintenance of the outdoor area, keep the tables and chairs clean and comfortable in the surrounding environment.
Fifth, unique architectural appearance modeling
The creative source of styling
The architectural appearance of the fried chicken shop can be obtain from a variety of sources. For example, local architectural elements can be incorporate into the appearance of the store with reference to local cultural characteristics. If the store is located in a city by the sea, it can be design to look like a ship or lighthouse to integrate with the maritime culture. If you are in the mountains, you can learn from the shape of wooden houses or stone houses. Gives a kind of rustic, natural feeling. In addition, you can also take inspiration from the shape of the fried chicken itself or the preparation tools. For example, the appearance of the store is design in the shape of a giant fried chicken bucket, or it is to imitate the shape of a fried chicken pot. This shape directly related to the product can make people see the business content of the store at a glance.
The realization of modeling
Practicality and cost should be consider when achieving a unique architectural appearance. The shape can be create by using special building materials. Such as colored metal plates, wooden frames, plastic shapes and so on. At the same time, it is necessary to ensure that the modeling meets the building codes and safety standards to avoid safety hazards.
