Business plan for running a flower shop
Now that you’ve decided that you want to start a flower shop, it’s time to develop a business plan. A complete business plan can help you get started. Next are 5 points to consider before visiting some flower shops:
– A brand name of your flower shop
This step is obvious at first glance, but it’s a very core part because your name tells customers what kind of brand you are. Think about what kind of atmosphere you want to create for your flower shop and how you can stand out from your competitors. Remember, the name has to be personal, and there has to be a passion that goes into the brand. The more involved you are, the more impressed your customers will be with your brand.
– Market research
Who are your customers? Who are your competitors? Doing market research helps you better understand the market and your competitors. You consider your flower arrangement and style based on this market preference. If you want to attract more local customers, not only do you need to make bouquets according to some local traditions and festivals, but you also need to find a more attractive advantage than the existing popular flower market. If you decide to open an outdoor florist, consider the neighborhood you live in and the groups that live there.
– Do you sell other products besides flowers?
New products can help you increase sales and increase customer stickiness, like gift baskets, trinkets? dessert? Adding extras to your bouquet gift can help you attract new customers even more. Also, consider partnering with a local business that sells some extra gifts that match the flowers. This way, you can not only help some local businesses grow but also add a uniqueness to your brand that your competitors don’t have.
– Where does the customer want to buy flowers?
Please consider this question carefully, as this will be the most important decision in your entire business. Have you ever thought about signing a contract with a flower wholesaler? Many of these contracts are long-term agreements, so make sure you are satisfied with the terms of the contract before signing. Or try to strike a deal with your local flower market. You can also consider buying directly from flower markets all over Hong Kong, but if you are ambitious and have enough space, you can also grow your own flowers.
Outdoor flower kiosk material:
The retail flower kiosk is made of rain-proof, wind-proof, and sun-proof material, suitable for outdoor use. For example, the base material of the outdoor pavilion is iron pipe as the frame, and plywood and aluminum-plastic panels can bring different effects to the flower kiosk. All materials are sturdy and durable.
- Outer sealing plate: use a galvanized plate to spray environmental protection water-based paint.
- Main structure: galvanized pipe; imported solid wood sealing board; the inner sealing board is 8mm; architectural decorative board.
- The top of the square kiosk is supported by a steel dragon skeleton, a customized galvanized sheet structure, and is sprayed with environmentally friendly water-based paint for outsourcing.
- Indoor ceiling: supported by a steel keel ceiling and artificial building decorative board.
- Power supply configuration: LED energy-saving lamps, leakage protection switches, two or three air conditioner sockets, bottom steel structure welding, floor laying embossed aluminum plate.
- Standard configuration: distribution box, power supply, switch, fluorescent lamp, hidden wires.
- Additional configuration can be added according to needs: galvanized sheet work surface, drawer, internal and external split air conditioning rack (air conditioning hole)
The core points of opening a flower shop
1. Know the knowledge of flower art
Before opening a store, the store owner should master the following skills: first of all, he must understand the language of flowers: what flowers are for whom, what flowers are suitable for what occasions, what flowers to send on festivals, the production of flower baskets and floats for opening, and the production of flower baskets and wreaths for weddings and funerals. Very simply, a book that introduces flower arrangements will solve the problem. Alternatively, it is better to study for some time at a specialized training school. In short, experience makes perfect.
2. Determine the positioning of the flower shop
In terms of business scope, the flower shop can be positioned in the areas of flowers, potted flowers, dried flowers, silk flowers, flower utensils, and wedding services. According to local conditions, it can also operate other supporting goods and services as appropriate to improve the overall economic benefits of the flower shop.
After-sales service is mainly reflected in the teaching of flower maintenance and fresh-keeping knowledge, frequent visits to customers, mastering their new consumption requirements and trends, and timely replacement of fresh flowers for customers.
3. Funds for opening a store
The cost of the flower shop is not high. It doesn’t require a lot of renovations compared to other retail stores. The biggest investment is the cold storage/freezer; luckily, the cold storage/freezer does not require frequent equipment replacement.
The second is operating costs. Inventory management is a very important skill in cost control for flower shops. After all, inventory accounts for 40%–50% of the cost, and flowers are fragile. No one wants to buy wilted flowers, let alone sell them. You also need to factor in labor costs.
4. Supply Channels
The biggest problem in the early stages is the problem of the supplier of flowers. A good supplier should have five characteristics: stable supply, fast flower transportation, attention to flower maintenance, complete packaging, and door-to-door delivery. It is especially important to choose the right flower supplier.
5. Marketing Channels
Business strategy and reputation are the keys: one depends on the quality and price of flowers, and the other depends on the quality of service. If the quality and price of flowers are controlled by the supplier, the owner will rely on the quality of service to win. No matter what kind of flower shop you have, if you want to operate well, you must deal with customers well.
Our company has more than 20 years of experience in the production of display cabinets. A professional team of designers produces beautiful 3D designs, and highly skilled workers complete the production of display cabinets. Whenever you need it, you can find a retail flower kiosk in our company.