In the mall, a well-tailored cookie kiosk not only better displays the goods. Attracting the attention of customers can also enhance the brand image and increase sales opportunities. However, it is not easy to customize a mall cookie pantry that is both functional and beautiful. There are several aspects to consider.
1. Size and layout
Accurate measurement
Before customizing the cookie pantry, it is first necessary to accurately measure the placement of the shopping mall. Take into account the space size of the mall, the flow of people, surrounding facilities and other factors. Make sure the pantry is sized to make the most of the space. It doesn’t look too crowded or obtrusive. The measurement should include the length, width, height, and distance from the surrounding facilities. At the same time, we should reserve a certain activity space to facilitate customers to select goods and staff to replenish and other operations.
Rational distribution
According to the type of biscuits, quantity and sales strategy, reasonable planning of the internal layout of the pantry. Display areas of different heights and sizes can be set up to display cookies of different specifications. For example, put the best-selling cookies in a prominent position and set up a large display space. For some special or new cookies, you can set up a separate display area to attract customers’ attention. At the same time, it is necessary to take into account the shopping habits of customers, and the layout of the pantry is designed to facilitate customers to browse and select goods.
2.Material and quality
Choose the right material
The material of the biscuit pantry in the mall directly affects its appearance, durability and safety. Generally speaking, you can choose stainless steel, glass, wood and other materials. Stainless steel is durable and easy to clean, making it suitable for the frame and support structure of the pantry. The transparency of the glass material is high, which can better show the appearance of the cookie. Increase the attractiveness of goods, but pay attention to the choice of high strength, not easy to break glass. The wood material gives a warm, natural feel and can be used as a decorative part of the pantry. But pay attention to choose moisture-proof, anti-corrosion wood.
Ensure reliable quality
When choosing the material of the pantry, make sure its quality is reliable. Check the thickness, strength, stability and other indicators of the material to avoid choosing poor quality materials. In order to avoid deformation, damage and other problems during use. At the same time, we should pay attention to the production process of the food cabinet. Such as whether the welding is firm, whether the splicing is smooth, whether the surface treatment is smooth, etc., to ensure the overall quality of the food cabinet.
3.Lighting and display
Lighting design
Good lighting design can make the cookie pantry more eye-catching and highlight the characteristics of the product. Set up suitable lighting fixtures at the top, bottom and sides of the pantry. Make sure that the light shines evenly on the cookie, so that the color and shape of the product are more clearly visible. At the same time, different lighting colors and intensity can be set according to different display areas. Create a different atmosphere and attract customers’ attention.
Display effect
In order to improve the display effect of the cookie pantry, some display techniques can be used. At the same time, you can put some signs on the pantry. Introduce the biscuit brand, taste, characteristics and other information, so as to facilitate customers to understand the product.
4.Safety and health
Safety design
The safety design of the biscuit pantry in the shopping mall is very important. To ensure that the structure of the pantry is stable, there will be no danger such as tipping. Non-slip pads or fixed devices can be set at the bottom of the pantry to increase the stability of the pantry. At the same time, pay attention to the corner treatment of the food cupboard to avoid sharp corners, so as not to cause harm to customers.
Hygienic requirement
Since cookies are food, the hygiene requirements of the pantry are very high. Choose materials that are easy to clean, and clean and disinfect the pantry regularly to ensure that the inside and outside of the food kiosk are clean and tidy.
5. Brand and style
Reflect the brand image
The biscuit cupboard in the shopping mall is an important window to display the brand image. When customizing the pantry, it is necessary to combine the positioning, style and characteristics of the brand. Design a pantry that matches the brand image. At the same time, pay attention to the color collocation of the food cabinet, material selection, etc., and coordinate with the overall style of the brand.
Mall style
The design of the pantry also takes into account the overall style of the store. To be integrated with the decoration style, tone, atmosphere, etc., to avoid the appearance of obtrusive feeling.
In short, customized shopping mall cookie kiosk needs to consider multiple aspects of the problem. Including size and layout, material and quality, lighting and display, safety and hygiene, brand and style. Only by considering these problems comprehensively can we customize a practical and beautiful cookie pantry. To provide strong support for the sale of cookies in the mall.
